Full GA4 e-commerce event suite for Shopify — view_item_list, view_item, add_to_cart, and purchase wired up and ready to publish.
by Jacob Ospina · updated May 19, 2026
16 components, ready to install into any GTM workspace
5 tags
Tags included in this recipe
4 triggers
Custom event triggers
7 variables
Data layer variables
1 quick check before publish
product list views, product detail views, add-to-cart events, purchase completions with transaction ID, revenue, tax, shipping, and items array
Covers the core GA4 e-commerce funnel for Shopify stores. Five event tags map to the standard GA4 recommended events: view_item_list (category/collection pages), view_item (product detail pages), add_to_cart, and purchase. All values are read from ecommerce.* dataLayer variables following the GA4 ecommerce schema — items, currency, value, transaction_id, tax, shipping. Each tag has a dedicated Custom Event trigger. Pairs well with any Shopify dataLayer app that pushes GA4-compatible ecommerce objects.