Core GA4 ecommerce events — purchase, add_to_cart, view_item, begin_checkout
by Jacob Ospina · 3 installs · updated May 18, 2026
13 components, ready to install into any GTM workspace
5 tags
Tags included in this recipe
5 triggers
Custom event triggers
3 variables
Data layer variables
purchase, add_to_cart, view_item, begin_checkout
A ready-to-use GTM container with GA4 configuration and the four essential ecommerce events. Reads from the standard ecommerce data layer object. Replace G-XXXXXXXXXX with your measurement ID after import.
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Compatibility
Pairs well with
Coming soon.